To What Extent is BP Guilty of Greenwashing Literature review

To What Extent is BP Guilty of Greenwashing - Literature review ExampleThe Concise Oxford English Dictionary defines greenwashing as disinformation disseminated by an organization so as to present an environmentally responsible public image. It is argued that the presence of the word in the dictionary indicates the growing trend of this phenomenon among corporations.The trend of greenwashing seems to be on the rise as oil companies, known to reap heavily from degradation of the soil, pollution of the air and globular warming, realize that they lay down to re-present themselves as partners towards global climate solutions, manufacturers of automobiles, jets and airplanes realise they can launder their image even as they promote their products and companies in all industries realize the importance of presenting their activities and products as climate-friendly, to make socially conscious investors and consumers more comfortable with buying their products. In near cases, the green pr opaganda is also aimed at achieving an unfair advantage over competitors (BPs Rebranding,2005).Deen (2002) reports that the wave of greenwashing began more than a ecstasy and a half back, in 1990, when on Earth Day millions of people across the world gathered to protest the declining health of the planet. This made it glaringly clear to the several(prenominal) multinational corporations that the average human had started to take interest in the wellbeing of his environment.British Petroleum (BP)... The company also owns 23 refineries and 32 chemical manufacturing plants close to the world (BPs Rebranding, 2005).In mid-2000, BP launched one of the most expensive public relations and advertising campaign in recent times, representing the company as an environmental-friendly one and introducing a new slogan Beyond Petroleum. In line with the campaign, the chief of the company was quoted as saying The time to consider the policy dimensions of climate change is not when the data link between greenhouse gases and climate change is conclusively proven, but when the possibility cannot be discounted and is taken seriously by the society of which we are part. We in BP have reached that point. During the course of the campaign, BP touted itself as the global leader in producing the cleanest burning fossil fuel, the first company to introduce cleaner burning fuels to many of the worlds most polluted cities and the largest producer of solar energy in the world (BPs Rebranding, 2005).